Captain Jeff
Social media
Brand Strategy
Marketing
Key image
Copywriting
Communication
Creative Design
Rebranding
Web design
Naming
Captain Jeff MacNeill is one of North Lake's most colourful characters and a certified big game Charter fisherman. He is also one of the finest PEI Bluefin fishermen with over 35 years of experience. Jeff MacNeill is the sixth generation of fishermen from a fishing family in Eastern Prince Edward Island, Canada.
Challenge
Creation of a brand strategy and brand identity from scratch for PEI Tuna Charters to promote the company in the local market and attract new clients to increase sales of tours.
Solution
We developed the personified brand "Captain Jeff" for the business owner and captain Jeffery MacNeill. We created the logo design with the captain's portrait, website design www.peitunacharters.com and all marketing materials, along with a social media strategy and brand communication. We provided complete marketing support and graphic design services to build a strong brand for MacNeill's Tuna & Deep Sea Fishing.
Results
The business received an exclusive brand identity and marketing strategy. The new website and social media marketing created a rapid increase in brand awareness. The company branding helped Jeff MacNeill gain a unique position in the market of PEI tuna charters. During the first season after the new brand identity launch, sales increased 30% compared with the previous season. With the online promotion, the company gained the interest of a number of TV shows that have since produced programs with Captain Jeff. Among the programs are “Canada in the Rough” (season 10) and “Catching Monsters” on the Discovery Channel. The company also appeared on French TV shows and National Geographic.
I love all the work you have done for my company.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
Jeff MacNeill
Owner and operator
MacNeill's Tuna & Deep Sea Fishing
MacNeill's Tuna & Deep Sea Fishing