Island Maple
Packaging design
Brand Strategy
Key image
Copywriting
Creative Design
Web design
Island Maple is a new brand of Island Abbey Foods. Handcrafted from the finest select Canadian Grade A Maple Syrup, The Island Maple™ solid maple products include sweeteners, candies, and natural health products. The company has created the world’s first 100% pure dried maple candies and sweeteners for tea or coffee with no artificial ingredients.
Challenge
To develop a logo design and brand identity for all marketing material including packaging design and displays for the new brand of pure dried maple products and to promote the Island Abbey Foods line of natural products in the North American market.
Solution
To highlight the essence of the natural maple products in a logo and packaging design, we created an image of a maple syrup drop with a maple leaf. The natural Canadian symbols became key to identifying an entire line of lozenges as a natural product of Island Abbey Foods.
Results
The new branding for Island Maple lozenges was successfully launched in the local and North American markets. The brand identity met its goal: to be received as a vibrant, natural, and attractive packaging design within the brand strategy, delivering the key marketing message to consumers of a healthy and natural product made in Canada.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
And the results speak for themselves.
John Rowe
President and Founder, Island Abbey Foods Ltd.