ChallengeThe project task was to develop branding for the new concept spa salon that provides holistic beauty therapy based on QuannSpa’s professional, made-in-PEI cosmetic, “Quannessence.” The marketing goal was to develop a modern, premium-quality brand identity design that combines comprehensive beauty services and a relaxing environment for clients. The new concept spa salon aimed to become an attractive club for women at which they can meet with each other and enjoy their time at a fresh juice bar while receiving high-quality professional care from the salon’s estheticians.
IdeaThe new branding for QuannSpa has referred to the Quannessence brand, as the salon’s therapies are based on this natural cosmetic. The rich colour combination of dark royal blues and light blues creates a fresh, relaxing image of the new salon. We created an illustration of two faces that emanate the idea of a mandala as a symbol of harmony and balance.
The new brand identity must be easily applied to various promotional materials for positioning and communication with the target audience, as well as being authentic and memorable. The QuannSpa branding through the graphic design concept should represent premier professional beauty therapy services that will position the salon as a favoured social centre for women seeking excellent beauty care in a relaxing environment after a stressful workday or while on vacation.
ResultsWe developed a logo design, complete brand identity, banners and a brochure design introducing QuannSpa. The corporate style reflects the salon’s new unique, and fresh concept. The soft colours and meaningful oriental symbols used in the branding represent the modern professional approach to holistic beauty therapies with the intention of the spa becoming a favoured destination for women seeking relaxation and daily stress healing.
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City of Summerside
I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing
Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.Kata Magyar Program Manager Smart Landing Program Canada
Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.
I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.Fred Truong President at Krisland Products Ltd.
We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.Rita Jreije Partner at Gaia's Urban Eatery
With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.Patti Devine Project Director at Island Advance
I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.Alana Walsh, BPR CEC PEI Network Program Manager
Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.Khalid Shami Business Development Director at S.C.T.O. Technology