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summerside xchange

Summerside Xchange is the most unique startup accelerator program Prince Edward Island, Canada has ever known. The program helps international startups find the best resources North America has to offer in terms of both establishing and scaling their companies, Summerside Xchange provides real-life testing and experimentation opportunities for startups to ensure that they are 100% prepared and successful in their future funds-securing efforts.

Challenge

There are a lot of start-up accelerators and hubs that have opened. Because of this, we have to create a modern dynamic concept that will convey the uniqueness, innovative thinking, and creative energy underlying this one-stop growth hub for innovative start-ups looking to add value to the city of Summerside (and North America in general!) with their offerings.
Promo

Idea

The key idea of the Summerside Xchange Business Accelerator is to provide professional business support to startups and help them grow faster together. The "X", as the first letter of the name Xchange, graphically represents the combined hands and efforts of the people in the program. In addition, the “X” is also a sign of multiplication that conveys the idea of a number of exciting business changes that entrepreneurs will experience by participating in a mentoring program. The multiplication sign "X" has become a key element of the brand concept and logo design, which we split into two arrows to add dynamism to the symmetrical sign.

Results

We have developed a complete brand identity for Summerside Xchange Business Accelerator and its website, summersidexchange.com, which has become a digital marketing platform to engage entrepreneurs and encourage them to learn more about the program.

This project received international recognition from the Summit International Awards (Boston, USA):
Bronze for Complete Branding Campaign

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and thoroughly enjoyed the process of working with Elena and her team as they built my website as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology
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