The rupture seal
ChallengeTo grow the business to bring it to the next level, the company has decided to develop a new positioning strategy and create a modern brand identity for RuptureSeal™, which had been in the market for several years. The product required a new marketing strategy to start active brand communication and cover all categories of the applications where it can be used. Our task was to offer a brand strategy and creative design concept for RuptureSeal™ based on the analysis of the previous business activities and marketing. The clear positioning strategy and modern brand design should help the unique product RuptureSeal™ find the optimal promotional channels to target its audience more effectively and to grow brand recognition in the market.
IdeaWe developed a brand positioning strategy and marketing plan for RuptureSeal™ which included complete rebranding of the brand identity design, logo design, product upgrading, a line of packaging designs, stickers, a key image, a new marketing message (STOP A LEAK DRY) and creating three RuptureSeal™ landing pages with a special offer to target industrial segments of the potential markets.
Our design team created a modern and simple two-colours graphic design concept for marketing communication of RuptureSeal™ which uses standard safety colours: orange & black. The packaging design received a unique brand style with minimum information and maximum focus on the product that rapidly and clearly delivers its message. To demonstrate how RuptureSeal™ works, we created a short video for landing pages and social media channels. The product is unique and it was important to have a short video demonstration for effective marketing communication that would increase interest in RuptureSeal™ and will show the simplicity of using the product.
ResultsAfter rebranding and creating a new positioning strategy, RuptureSeal™ received a fresh, modern corporate identity design and effective marketing communication to build a strong brand. The rebranding goal was reached: the product now has a new vibrant graphic design style and an attractive new brand identity that clearly delivers key marketing messages to consumers. The brand communication on various online and offline platforms helped grow interest and awareness of RuptureSeal™ as an effective and simple solution designed for commercial and industrial purposes as well as individual usage.
In 2018 the Rupture Seal complete rebranding project received a Best of Show at the Summit Creative Award Competition in Boston, USA.
Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.Mike Thususka Director of Economic Development
City of Summerside
I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing
Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.Kata Magyar Program Manager Smart Landing Program Canada
Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.
I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.Fred Truong President at Krisland Products Ltd.
We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.Rita Jreije Partner at Gaia's Urban Eatery
With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.Patti Devine Project Director at Island Advance
I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.Alana Walsh, BPR CEC PEI Network Program Manager
Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.Khalid Shami Business Development Director at S.C.T.O. Technology