trillium luxury skincare
Trillium Skincare was established in 2019 by experienced cosmetics formulator Reid Barnett, spurred on by his passion to offer a better natural cosmetics line that only uses new, highly advanced extracts to produce luxurious extravagant products... without customers risking spending thousands of dollars on products that were totally disappointing. Although Trillium Skincare is a new company, it is based on years of experience, millions of dollars in products sales, and a deep understanding of what is important to its audience.
Challenge
Trillium is a flowering plant species that is well-known for its incredible treatment qualities and is used frequently for medical purposes. As a great source of natural cure products and health benefits, Trillium was chosen for the name of the new cosmetics due to it perfectly reflecting the business concept. The line is based on some of the most powerful botanical ingredients found in nature and provides the clinical results being sought by savvy consumers. Because Trillium Skincare ingredients are cruelty-free and non-GMO (with many being certified organic), the stylized trillium flower was selected to be the key element of the new brand to convey the essence of the new luxury cosmetics.Idea
Art Fresh got the privilege to create a marketing strategy and build a brand for this new skincare line of natural cosmetics that people will absolutely love. Based on the business strategy and analysis of the highly competitive beauty and skincare market, we crafted a brand strategy and positioning that was successfully implemented into an exquisite classic style which required the best print technologies for packaging. The luxury packaging design had to become the key marketing tool to introduce Trillium Skincare in the online store and on the shelves of retailers.
Results
We have created labels and packaging design with promotional marketing collateral and advertising to launch the Trillium Skincare line in the market that was made in beautiful Prince Edward Island, utilizing a deep understanding of the unique benefits of natural ingredients to maximize their effectiveness for all types of skin. The Trillium Skincare brand and its new natural cosmetics got a lot of great feedback, which has inspired the founder, Reid Barnett, to formulate new products to expand the original product line of serums by adding a line of cleansers and masks. “We don’t just want you to be satisfied, we want you to be amazed!” – says Reid Barnett, CEO and Formulator at Trillium Skincare Laboratories Inc.