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Upcycle is an innovative eco-friendly car dealership. They sell vehicles made by converting used passenger cars that used to run on gasoline into small EV pickup trucks. The EV pickup truck model will be produced in series for commercial and public vehicle fleets.


Upcycle Green Technology experts have designed the EV pickup to serve public and private fleet owners and self-employed professionals. EV Truck is twice as environmentally friendly as those sold on the market. This innovative eco-friendly car dealer was looking for a creative brand identity design to introduce their unique, clean tech pickup truck to the local market. Our task was to develop a brand strategy and a unique value proposition, marketing communications and a corporate style for Upcycle's REV500 EV Pickup Truck to help the new business establish a strong position in the local market.


We have studied the market demand and analyzed the competition to develop an irresistible offer for Upcycle and help get pre-orders for the new EV pickup truck. We created the concept and marketing strategy for the Upcycle educational campaign, which aims to promote clean technologies, the benefits of electric vehicles and the significant annual fuel savings achieved by using an EV pickup. We recreated the customer journey using digital platforms and marketing materials with a landing page to provide all the information you need to make an informed decision to pre-order a new Upcycle REV500 EV Pickup Truck. The brand's design included a recycling sign converted into an arrow combining the two initials of the company's name, "U" and "C." The corporate identity with the green colour scheme perfectly reflected the innovative product of Upcycle Green Technology and became a vital element of the company's presentation on all platforms.


The created Upcycle Upcycle Green Technology brand, along with an educational campaign, helped represent the new Upcycle REV500 EV pickup truck and provide all the necessary information about the use of electric vehicles, types of EV chargers and the benefits of replacing oil-powered pickups with an Upcycle REV500 EV small trucks in a business fleet. The active promotion of new green technologies and economic benefits have helped Upcycle establish a strong position in the local market as an expert in environmentally friendly technologies in the automotive industry.

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology
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