upcycle

Upcycle is an innovative eco-friendly car dealership. They sell vehicles made by converting used passenger cars that used to run on gasoline into small EV pickup trucks. The EV pickup truck model will be produced in series for commercial and public vehicle fleets.

Challenge

Upcycle Green Technology experts have designed the EV pickup to serve public and private fleet owners and self-employed professionals. EV Truck is twice as environmentally friendly as those sold on the market. This innovative eco-friendly car dealer was looking for a creative brand identity design to introduce their unique, clean tech pickup truck to the local market. Our task was to develop a brand strategy and a unique value proposition, marketing communications and a corporate style for Upcycle's REV500 EV Pickup Truck to help the new business establish a strong position in the local market.

Idea

We have studied the market demand and analyzed the competition to develop an irresistible offer for Upcycle and help get pre-orders for the new EV pickup truck. We created the concept and marketing strategy for the Upcycle educational campaign, which aims to promote clean technologies, the benefits of electric vehicles and the significant annual fuel savings achieved by using an EV pickup. We recreated the customer journey using digital platforms and marketing materials with a landing page to provide all the information you need to make an informed decision to pre-order a new Upcycle REV500 EV Pickup Truck. The brand's design included a recycling sign converted into an arrow combining the two initials of the company's name, "U" and "C." The corporate identity with the green colour scheme perfectly reflected the innovative product of Upcycle Green Technology and became a vital element of the company's presentation on all platforms.

Results

The created Upcycle Upcycle Green Technology brand, along with an educational campaign, helped represent the new Upcycle REV500 EV pickup truck and provide all the necessary information about the use of electric vehicles, types of EV chargers and the benefits of replacing oil-powered pickups with an Upcycle REV500 EV small trucks in a business fleet. The active promotion of new green technologies and economic benefits have helped Upcycle establish a strong position in the local market as an expert in environmentally friendly technologies in the automotive industry.

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