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Digital Marketing

12 Steps: A Checklist on How to Get More Clients in 2024

By Elena Herweyer | Dec 06 2023
2024 is around the corner, and NOW is a great time to set big, exciting goals for your business. To ensure a steady revenue stream, you need clients. What is the best way to get new clients? 

Here is a proven plan on how to get more clients on an ongoing basis.

Let’s start!


1) Identify your ideal clients by understanding your value proposition:

Don’t try to target everyone. Start by defining your specific niche to make sure that you’re “talking” to the right audience. Even if you think you know your target audience, do some research online to better understand the market demand for your niche.

Browse comments and discussions on Quora, Reddit, Facebook groups, and other related forums. You may even be surprised to find that the desires, hopes, and needs of your target market have changed in the current reality of the new recession.

Is your ideal client still the same as you had envisioned in the past? Have their needs changed, or are they the same? Does AI provide a new solution for your ideal clients that can perhaps replace your offer? The goal is to clearly identify your ideal clients and understand their biggest needs or pain points.


2) Review your offer and products and/or services:

Once you truly know and understand your ideal client and their biggest needs, it’s time to review your business offer and range of products and/or services. Are they still relevant? Do they still fulfill the needs and desires of your ideal client?

Create your irresistible offer and align your products and services to address your clients’ biggest needs. Not the other way around! This will help you save thousands of dollars on customer acquisition!


3) Create a strong value proposition:

A compelling and clear value proposition is your strongest strategy to get more clients. A value proposition consists of one sentence — up to ten words. But what is a value proposition? The answer to this simple question determines WHY your customers should buy from YOU and HOW they will benefit from your business offer.

Can you explain in ten words why a customer should buy from you rather than your competitors? If not, take what you learned during your market research and write this message now.

How do you know if your value proposition is strong enough? It highlights your business offering as something your competitors don't offer, while focusing on the benefits for your ideal clients.


4) Improve your website’s structure and design

Place your unique value proposition at the top of your home page. This is your core message and the secret sauce for attracting more customers. Additionally, it is very important that your business and products/services have different value propositions.

According to statistics, it takes 0.05 seconds for users to form an opinion about your website and whether they want to stay or leave. Web design plays a key role here. Look at your website from your visitors’ point of view. Can your prospects easily and quickly find the information they need? Is navigating through the pages of your website clear and easy to understand? Can you visitors quickly find what they’re looking for? If you see gaps, improve your website.

Optimize your website for search engines (SEO) to help improve visibility. These improvements will help nurture new leads through the sales funnel.


5) Reach more clients through social media:

Do you regularly engage with your target audience on your social networks?

Create a content plan and maintain active profiles on relevant social media platforms to generate traffic to your website. Share valuable content, engage with your audience, and use targeted advertising.


6) Create insightful content for your blog:

Create and share valuable content through blog posts, videos, and/or podcasts. Position yourself as an expert in your field to attract clients seeking your expertise. Consistently creating valuable content for your ideal target audience helps you build relationships, attract more clients, and scale your business. This is a proven strategy to increase leads and engagement.

Start by creating a blog. This will help drive more people to your website, convert them into leads, and improve ROI by 10+ times. Write blog content that relates to your prospective clients’ interests, while describing the value of your product or services.

Share professional tips and tools on your blog. To come up with content ideas, ask your audience or check other business blogs. Use AnswerThePublic to find out what people are asking around your keywords. Type phrases people might be using to search for solutions using your ideal clients’ language. For example, type “how to get more online customers” instead of “website search engine optimization recommendations.”


7) Participate in conferences and host virtual events, including webinars:

Participate in community events, trade shows, and local marketplaces. Engage with people face-to-face and distribute your business cards.

Use professional networking platforms such as LinkedIn to help build relationships. Showcase your expertise by offering free workshops or webinars. Use these events to connect with potential clients and demonstrate your value.


8) Show social proof on your website, such as testimonials and certifications:

Don’t be afraid to ask your clients for referrals and testimonials. Display social proof on your website and all marketing material. Create print screens from emails, comments, and social media reviews to build trust and prove the quality of your products/services and expertise.

Consider implementing a referral program to encourage your clients to recommend your services. Displaying achievements and professional certifications is also an excellent way to prove the quality and benefits of your products/services and expertise.


9) Offer special promotions:

Provide limited-time discounts or special offers to attract new clients. Promote these offers through all your channels.

Create a product magnet that provides value to your audience and builds goodwill.


10) Email marketing to engage with your audience:

Build and maintain an email list to regularly communicate with current and potential clients. Send newsletters, updates, and promotions to keep your audience engaged.


11) Develop strategic partnerships with a similar or complementary business:

Explore partnerships with other businesses that complement your services. Cross-promote each other to reach a wider audience.


12) Use paid advertising to get clients:

Invest in online advertising through platforms such as Google Ads or social media ads. Target your ads to reach specific demographics.


Monitor and Analyze:

Track the effectiveness of all your marketing efforts using analytics.

Which initiatives brought you more clients with respect to ROI? Adjust your strategies based on what works best for your target audience and focus on the most effective channels to get more clients.

Remember, getting more clients is an ongoing process. Use this checklist to create a solid foundation for attracting more customers and effectively scaling your business.

Make 2024 YOUR year with this checklist!

P.S. Do you need help creating a customized action plan to get the results you want? Book a complimentary 30-minute strategy session with us.

For your success!
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