Marketing
What's better for growing your business: focusing on sales whenever you talk to customers or taking care of their goals?
By Elena Herweyer | May 12 2023A few years ago, we met with a local client excited about a new business opportunity to enter the US market with his new product. The product was unique, and there seemed to be no direct competition. Our client was inspired by the huge market opportunity and asked us for marketing support and brand strategy for a new product launch.
READ MOREThe Secrets of Creating an Effective Marketing Strategy for 2023
By Elena Herweyer | Mar 22 2022According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service.
READ MOREClosing Thoughts: Brand Development
By Elena Herweyer | Mar 17 2022Over the course of the last three months, you have learned the foundation of brand development and brand advertising. You have defined who you are as a company; researched your target customers; analyzed your market and competitors; considered your specialty design, taglines, message and corporate style.
READ MOREHow to Increase Your Business Growth — 5 Useful Strategies
By Art Fresh | Mar 16 2022Expanding your business can be challenging at times. (Especially if you’re a startup.) You put in a mighty effort for your marketing campaign, your products or services are excellent, but new customers come in slowly, and it becomes pretty annoying after a while.
READ MOREGuide #6 Word of Mouth
By Elena Herweyer | Mar 15 2022Two weeks ago, we took a look at the importance of online marketing. Now that you have all of the basics of your brand strategy, we want to give you our best possible advice on making your marketing and branding strategy a success.
READ MOREGuide #5 Online Branding and Marketing
By Elena Herweyer | Mar 11 2022The fifth piece in our branding series is all about promotion. After spending the last four articles creating your brand strategy, now we want to take action and get your message to your customer.
READ MOREGuide #4 Graphic Design, Tagline, Brand Message and Identity design
By Elena Herweyer | Mar 09 2022Welcome to the fourth piece in our series on branding. We’ve already worked out the basics of what information we need to create a solid brand strategy. Now, we will look at what you can do with this information.
READ MOREGuide #3 Competition and Market Analysis
By Elena Herweyer | Mar 07 2022Welcome back to our step-by-step series about branding and marketing strategy. We’re now at number 3. In this latest edition, we’ll tell you all the basics you need to know about competitor analysis and market research.
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