Marketing
Is your website killing your profits?
By Elena Herweyer | Nov 01 2024A few days ago, a business owner asked us to review their website and share any tips for generating more leads. So today, we’re not only going to answer it...
READ MOREHow to dramatically improve your brand investments
By Elena Herweyer | Aug 21 2024Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy. Why customer experience is important find out here...
READ MORE8 Step Checklist on How to Get More Engagement on Social Media
By Elena Herweyer | Jul 01 2024How can you get more engagement and followers for business on social media posts than just sharing them? Here is a checklist on what to post on social media for business and how to improve your social media content with better copy, images, and mentions.
READ MOREWhy should people buy from you? (Or, why brand strategy is important!)
By Elena Herweyer | Jun 02 2024Many entrepreneurs focus primarily on developing products or services without paying much attention to the critical aspect that is key for business success: brand strategy.
READ MOREHow to get more clients
By Elena Herweyer | Jan 26 2024Deadlines are extremely effective if you want to attract more clients or increase sales. Why? Learn more here...
READ MOREAvoid the worst mistake you can make in your business
By Elena Herweyer | Jan 10 2024How much do you care about your customers? If customers can't buy from you now, do you stop communicating with them? Do you only want to talk to customers when you work with them or when they come to your store to buy something?
READ MOREProtect Your Brand Name: Avoid Bad Publicity
By Elena Herweyer | Jan 06 2024Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies.
READ MOREWhy packaging design is important?
By Elena Herweyer | Jan 06 2024Beauty + Functionality = Successful Packaging Design. When you see vibrant packages on store shelves, what entices you to purchase a particular product? Nobody can deny that packages are like people: the better-looking they are, the more successful they will be in the market.
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