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Brand Development

Avoid the worst mistake you can make in your business

By Elena Herweyer | Jan 10 2024
How much do you care about your customers?
Let's take a closer look at this.

If customers can't buy from you now, do you stop communicating with them? Do you only want to talk to customers when you work with them or when they come to your store to buy something?

Ignoring your customers when they don't buy from you, especially during difficult times of economic downturn, will show them that you view your relationship as purely transactional. How would customers feel if they knew that if they couldn't buy from you, the relationship would end?

People figure it out pretty quickly. And they will remember this. It could ruin your relationship with your clients, and then you could lose your business.

Do the opposite of what 90% of business owners do: take the time and the necessary effort to stay in touch with your customers, continue to communicate with them, give them valuable advice, and show them that you genuinely care about them and you will be rewarded. 

Never stop marketing and communicating with customers if you are serious about growing your business during challenging economic times. Send emails, communicate on social media, and use direct mail. Even when the post-pandemic crisis hits your business and your customers can't buy from you like before, get in touch with them to see how they're doing. Being proactive in reaching out to customers, even when they cannot make immediate purchases, demonstrates genuine care. This effort can help customers feel valued and appreciated, fostering a sense of loyalty. It will make a massive difference in the development of your relationship. So don't hesitate to call them, text them, email them. Proper actions will be rewarded.

Here are some additional reasons why you shouldn't stop communicating with your clients:

1.     Regular communication ensures that your brand stays in the minds of your customers. Your business will likely be their first choice when they eventually decide to make a purchase due to its consistent presence.

2.     Continuous communication allows you to engage with your customers on various levels. This could include sharing valuable content and updates. Engaged customers are more likely to remain loyal in the long run.

3.     Consistent communication, especially during challenging times, helps build trust. When customers see you are committed to staying connected and providing support beyond immediate sales, it strengthens their trust in your brand.

4.     Economic downturns and crises often lead to customer needs and priorities changes. You can better understand these shifts and adapt your products or services by staying in touch. This adaptability can be crucial for long-term success.

5.     Continuous communication provides opportunities to gather feedback. Understanding your customers' hopes, concerns, and suggestions allows you to make informed decisions and improve your offer.

6.     If you cease communication during tough times, customers may feel neglected and may turn to competitors who actively engage with them. Regular communication helps prevent customer churn and ensures they remain connected to your brand.

7.     When economic conditions improve, businesses that maintain communication during challenging times are better positioned for recovery. Customers who feel supported and valued are more likely to resume or increase their spending with your business.

Keeping the lines of communication open, even when customers may not be actively buying, is an investment in the long-term success of your business. It builds an extraordinary relationship with your customers as they know you genuinely care about them. It can pay off significantly when economic conditions improve.

P.S. What would be the best way to communicate with your customers during a crisis without spending too much time and money? Book a free 30-minute strategy session with our team. As a result of the call, you will receive at least five working strategies to stay in touch with clients.

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