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The Importance of Selecting the Right Brand Name

By Elena Herweyer | Building a Brand
When a child is born, much thought is given to selecting a perfect name. Likewise, your brand name needs to evoke an image of what it represents. In this overcrowded marketplace with competitors constantly coming up with new products, having a unique name sets you apart. The name chosen needs to be short, uncluttered, eye-catching, easy to recall and capture the essence of your core theme.

Many celebrities, actors, and designers change their name before launching themselves as stars to create own brand. This strategy has time and again proved successful. Choosing the right brand name can powerfully and strongly conjure a message that the brand experience is one the customer expects. Choosing a brand name is a crucial process as it sums up the look and feel of your brand identity in a word or two. The brand name has to be SEO friendly and eye-catching, also it should reflect what you do.

Coming up with a name is one thing. Much pre-screening needs delving into to ensure that no legal hindrances exist. A professional advertising agency takes care of the legalities and the suitability processes. They are expert at brainstorming based on your requirements. They find names that are legally available, obtain great results on search engines to fulfill your requirements of what you envisage your brand to be.

Your brand name should be effective in targeting your audience. It should be visually appealing on a signboard or storefront for your brand marketing. The font and colors for your brand name should be correctly and carefully chosen to portray the brand image you want to create in the customer’s mind.

The importance of choosing the right name and brand strategy cannot be overemphasized; you will always be known by your name. All associations in terms of product quality and value are tied to your brand name. From creating the initial connection with the target customers to becoming a long-term preference, it is the chosen name that plays the important role in your business and marketing strategy.

A well-conceived company name helps determine the success of your brand. Think hard and deep about what you want your brand name to stand for. Your company/brand name is the legacy that you will leave behind. The scenarios will change over the decades, your brand name needs to sustain and grow through ups and downs, be able to evolve, adapt and not stagnate. It should be able to stand apart and create a niche for itself. Most importantly, it should stand the test of time.
 

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