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Fresh Facets

Effective Marketing Communication

Why You Should Still Include Print Advertising in Your Marketing Strategy

By Elena Herweyer
Some people in marketing are questioning the relevancy of print advertising in this digital age and asking if they should still include it in their branding and marketing strategy.

Think about it; when was the last time you flipped through the pages of a magazine or opened up a newspaper? Our best guess is when you were waiting in your dentist’s lounge or when a fresh paper came with your hotel room service breakfast. Building a brand image that is powerful and creating brand awareness is undoubtedly your key concerns. Before you focus all your efforts on developing a digital marketing and branding strategy, it may surprise you to learn that print is far from being obsolete. >

5 Secrets to Building an Effective Social Media Marketing Strategy

By Elena Herweyer
What kind of a marketer gives away all their secrets? We are.

The digital space is so vast that we believe that there’s room for all of us. We could list 100 tricks and hacks or reveal just 1; the real secret to social media marketing success depends on the execution. We’re merely providing you with the tools; how you put your creative spin on them to edge out the competition is entirely up to you.

Here are our top 5 tips for crafting an effective social media strategy that if done right, will attract traffic, expand your reach, build brand awareness, and boost your sales. >

An Insightful Marketing Lesson Learned from a Park Bench

By Michela Quilici
I met up with my friend and colleague Pauline recently. I hadn’t reconnected with her in a while, so we decided to meet up for a long overdue catch-up. >

The Secret to Unlocking Effective Marketing Communication

By Michela Quilici
Have you ever felt like you are crystal clear about who you are, what you offer and who you want to serve, but somehow there is a disconnect between what you know and what other people understand? >

Developing a Unique Marketing and Branding Proposal for Products

By Elena Herweyer
A critical aspect of product marketing is to determine the unique selling proposition and present it as having advantages over its competitors. The initial most effective first step is to have factual, in-depth product knowledge. Only by knowing the product well, you can make it sell. You should also thoroughly understand your target audience/segment and tweak your marketing strategy accordingly. Familiarity with the expectations and desires of consumers of a particular product will capture the interest and maintain the business of your customers. >

Create Marketing Ideas for Big Profits on a Small Budget

By Elena Herweyer
A small budget should not limit the creativity of your marketing ideas for business.

On the contrary, guerrilla marketing* strategies can offer ample creativity on the most meagre of budgets. These strategies have a surprise or memorable element, which increases the curiosity of the customer and thereby offers the potential of getting free publicity through word of mouth or media engagement. The aim of guerrilla marketing is to do something fun, non-traditional and memorable. >

Trade Show – An Important Venue For Your Marketing & Advertising

By Elena Herweyer
A trade show has immense potential to catapult a small business into the limelight if expertly to showcase your business with a blitzkrieg of smart, savvy and sleek marketing. First plan the basics: pre-show emails/phone calls, social media, marketing/outreach. These alert customers and potentially lead to your presence, location and any updates regarding the show. Plan your objectives, budget, and expectations in a realistic and measurable way and stick to them. Keep updating the latest turn-of-events such as giveaways. Constant interaction with attendees keeps the focus on your brand and addresses latecomers. >

Looking for a big idea?

Call us: +1.902.394.7272
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca
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