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Top Digital Marketing Tips to Build Brand Awareness for Your Start-up Business

By Art Fresh | Online Marketing


These are extremely exciting times for you! First of all, you’ve officially started your business and as any entrepreneur can agree on, is a huge accomplishment. Launching a start-up comes with its challenges, and it’s a good thing that your momentum is still going strong as you enter the next phase – marketing.

It’s now time for you to take measures to introduce yourself to the world and build a strong brand. And while spending more money on marketing probably makes you cringe, it should thrill you to know that digital marketing and branding is more cost-effective than traditional marketing and in this digital age, is actually more effective.

Digital marketing, when done right, can expand your reach, build brand awareness, and bring traffic to your website. Here are digital marketing tips on how to effectively invest your resources in bringing positive attention to your brand that will ultimately lead to sales: 

Content Created For the Customer, Not You 

Don’t just leverage the digital realm for promotional purposes; it’s the fastest way to turn off your audience and have them unfollow you on social media or stop visiting your website. Listen to their needs and create content that addresses those problems with solutions. Your goal is to get your audience to engage and view your brand as an authority in your niche. And only by trusting and relating to your brand will they be compelled engage with your content, share your posts, and eventually, make a purchase.

Occasionally, you can mix in promotional content with Facebook Live streaming of an event, a behind-the-scenes video of your operations on Instagram Stories, or even a blog post introducing your newest product. Get creative with your digital marketing strategy; though the 80/20 rules when it comes to content is a good one to follow. 


Design Your Website to Be Mobile-Ready

The user experience is one of your top priorities. And when you realize that mobile internet usage has surpassed desktop usage, you recognize that being mobile-ready is no longer a luxury but fundamental for any online presence.
If you haven't felt the need for mobile optimization, you should know that your competition is probably already way ahead of you. According to IAB/PricewaterhouseCoopers, 51% of all digital ad budgets in 2016 were spent on mobile. And because you're a marketer, you need to align your strategy with consumer behavior. comScore reported that users spend on average 69% of their media time of smartphones. That's more than half your target audience consuming content on their mobile devices!

And thanks to Google’s updated search algorithm, websites that are optimized for mobile are being rewarded with higher rankings thus getting you noticed and creating brand awareness.


Social Media and Beyond

There’s so much more to digital marketing than social media. While Facebook, Twitter, Instagram and even LinkedIn are all powerful platforms for you to build your online presence through audience engagement, social media is also just the tool you use to promote the content you should also be creating for your blog and website. Quality content for your blog, share-worthy videos for your website, and email marketing campaigns should all be part of your digital marketing strategy.


Don’t Give Up on SEO

SEO is essential to your digital brand strategy but it also demands your patience if you want to get noticed. You can’t just have your website designer create a website for you and walk away from it, believing that visitors will come naturally.

To bring traffic to your site, you need an SEO strategy that has long-term objectives. And results will not happen overnight. However, what does happen virtually overnight are the changes in algorithms and even the online behavior of consumers. For these reasons, be diligent and vigilant when it comes to SEO trends and other new digital marketing practices.  

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