Marketing
Trade Show – An Important Venue For Your Marketing & Advertising
By Elena Herweyer | Feb 20 2022A trade show has immense potential to catapult a small business into the limelight if expertly to showcase your business with a blitzkrieg of smart, savvy and sleek marketing. First plan the basics: pre-show emails/phone calls, social media, marketing/outreach. These alert customers and potentially lead to your presence, location and any updates regarding the show.
READ MOREDeveloping a Unique Marketing and Branding Proposal for Products
By Elena Herweyer | Feb 15 2022A critical aspect of product marketing is to determine the unique selling proposition and present it as having advantages over its competitors. The initial most effective first step is to have factual, in-depth product knowledge. Only by knowing the product well, you can make it sell.
READ MOREThe Importance of Outstanding Packaging Design as a Part of Professional Branding
By Elena Herweyer | Feb 14 2022Packaging design is the visual presentation of your product to the consumer. It determines the brand image that will be formed in the customer’s head before he even thinks of buying it. An attractive package that strongly conveys the brand’s message and accurately presents your product not only boosts sales but also improves brand value, recognition, and recall.
READ MOREThe Key Components of an Effective Marketing Strategy
By Art Fresh | Feb 05 2022Do you have all the elements of an effective marketing strategy that are essential to defining your brand and building brand identity? Would you be surprised to learn that the majority of business owners are disappointed by their sales performance? If you’re one of those people, then you’re certainly not alone.
READ MORE6 Persuasive Communication Tips for Your Marketing Strategy
By Art Fresh | Jan 31 2022Thinking that manipulation is the same as persuasion is a common misbelief. You're reading this because you want to capture people's attention and build a brand. Persuasiveness is exactly what helps us communicate more effectively, and we wouldn't be able to build anything without it.
READ MOREBrand Identity and Colour
By Alan McNairn | Jan 23 2022Colour, like religion or politics, is a subject that inevitably leads to debate. There is not a person on this earth who doesn’t have an opinion on colour. Just eavesdrop at a rack of paint sample cards. Colour, as part of brand identity, works with a product or service to intimately connect with the emotions of the consumer.
READ MOREWhich Parts of Your Business’ Marketing Strategy Should You Outsource?
By Art Fresh | Dec 30 2021Outsourcing helps to reduce costs. Given that up to nine out of ten small businesses are failing in their first year, it’s becoming more important than ever to streamline your processes to ensure that you can stay competitive in the constantly evolving digital space.
READ MOREHow will your business look like at the end of the year?
By Elena Herweyer | Dec 26 2021The new year is just around the corner and this is a good time to summarize the results of the year that is finishing and think about business goals for the next year. Do you have barriers that currently hold you back from achieving the business success you’re very capable of?
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