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Marketing and
business growth tips

Company Website Design Secrets to Captivate Your Audience

By Art Fresh | Feb 28 2022

When visitors visit you on your social media account or your website for the first time, the question is if they will be compelled to stay and have a look around or hit that back button. Your visitors’ eyes do most of the deciding, so you need to give them a visually captivating and effortless experience to capture their attention.

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Your Brand in the Digital Era: Social Media Marketing and Online Branding for Successful Businesses

By Art Fresh | Feb 28 2022

Branding and positioning in marketing in the digital era is an entirely different dimension. With the number of Internet-savvy customers on the rise, buying trends are changing: people now seek opinions from friends in social networks and obtain reviews of products online.

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Stand Out In Your Market With Professional Brand Identity

By Elena Herweyer | Feb 25 2022

To market your brand in the most powerful way, it is important to have a professional branding agency to handle it. A professional, as opposed to an amateur, is equipped to make a huge difference in the growing demand to be innovative and unique in marketing.

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Top Digital Marketing Tips to Build Brand Awareness for Your Start-up Business

By Art Fresh | Feb 24 2022

The user experience is one of your top priorities. And when you realize that mobile internet usage has surpassed desktop usage, you recognize that being mobile-ready is no longer a luxury but fundamental for any online presence. If you haven't felt the need for mobile optimization, you should know that your competition is probably already way ahead of you.

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Building a Brand Across Multiple Touch Points

By Elena Herweyer | Feb 24 2022

Branding should be used across all touchpoints where your customer can be influenced. Therefore, it is essential to plan your branding as a critical activity before, during and after a sale. Whenever the customer is dealing with your brand/product, they should be fully aware of its benefits and have the information they need to choose you over competitors.

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Canada’s Best! ART FRESH Wins 2022 Clutch Award for Leading Advertising Agency

By Art Fresh | Feb 23 2022

For over a decade, ART FRESH has been helping businesses transform their brands and rapidly scale through our bespoke services and solutions. We are a dedicated team from Canada that’s filled with the most passionate professionals ready to help.

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Why You Need a Landing Page

By Elena Herweyer | Feb 22 2022

The landing page is the site where the visitor lands when he/she clicks on a search engine link or an ad/email link. Consider every visitor to your site as a potential lead/customer/sale. The landing page is not to be confused with the home page.

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Trade Show – An Important Venue For Your Marketing & Advertising

By Elena Herweyer | Feb 20 2022

A trade show has immense potential to catapult a small business into the limelight if expertly to showcase your business with a blitzkrieg of smart, savvy and sleek marketing. First plan the basics: pre-show emails/phone calls, social media, marketing/outreach. These alert customers and potentially lead to your presence, location and any updates regarding the show.

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