Digital Marketing
Yes! You CAN grow your business in crisis
By Elena Herweyer | May 24 2021Closed offices, scary news about new cases of COVID-19 and social isolation — we all know what it is because we all are in the same boat! For how long? Nobody knows, but this forced break can be a great time for entrepreneurs to create new opportunities for business!
READ MOREThe Importance of Creating a Unique Selling Proposition in the Highly Competitive Market
By Elena Herweyer | Apr 18 2021When you buy anything, there's a reason why you choose a specific product or brand instead of its competitor — and most often, it has less to do with the product itself and a lot more to do with their marketing. Why you choose that product (or why that brand stands out to you) is called its unique selling proposition.
READ MORETwo Actionable Steps for Making Your Social Media Stand Out Amid COVID-19
By Emma Sloan | Mar 03 2021Social media: since COVID-19 began, everyone and their grandma and grandpa have been on it! Has that uptick in activity translated to increased online sales for some industries? Absolutely!
READ MOREA Brand Marketing Strategy Depends on Knowing Your Game
By Alan McNairn | Feb 17 2021Rain forced me to seek refuge in a Dublin pub. It was chock-a-block with sports fans watching an intercounty football match. “Great,” I said to myself, this will be entertaining. It was, but not in the way I anticipated.
READ MORE
