Blair Corkum

Branding

PEI located business Blair Corkum Financial Planning Inc. (BCFP) provides personal financial planning services that include working with clients on cash flow budgeting, tax planning, investment portfolio structure, insurance and risk management, retirement planning, estate planning, debt management and planning for other special needs, such as children's education or caregiving for seniors.

Challenge

Developing of a logo, visual identity and slogan for the financial consulting company on planning.
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Solution

In development of idea of a logo we were faced by the task to show visually mission of the company: to help create strategy for balance of financial competence of the person in relation to time of his life. The idea "creation of balance" was expressed by means of scales on which two bowls hourglasses and a sign of money were equilibrated.

Search of an idea to show the concept of balance as a sign, led to several unusual design decisions. But a choice was made in favor of "scales" – the classical symbol of law.
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Results

Was developed a logo, slogan and corporate style for business documentation, printing materials and exhibition banners. Respectable classical style of the new company helped with advance of a brand in the local market and promoted creation of recognition of an image, and creation of the good base for creation of trust at potential clients.
 
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The Art Fresh name is appropriate –
they have a "fresh" approach, and it works.
Blair Corkum Blair Corkum Financial Planning Inc.