Fabfeel

Branding
Packaging

Fabfeel Inc. is an international business based in Canada and has more than ten years of experience in manufacturing high quality shoe insoles and blinds. The company has been a member of TradeKey.com since June 2015. Recently it launched a new brand in the North American market.     

Challenge

To develop a corporate style logo and a packaging design for the shoe insoles for the North American market.
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Solution

The new style reflected comfort – the main benefit of the Fabfeel shoe insoles product. We therefore used a feather image in the logo design to reflect the light and soft sensations for the feet and deliver the brand message: “fabulous feeling feet”. Our innovation in the packaging design was to use images of people enjoying the shoe insoles. This helped build an emotional connection with the consumer and enabled Fabfeel products to stand out on the shelf. The comfort, smart, and modern design and the high quality of Fabfeel products were depicted by a dynamic design with vibrant colour combinations, with the predominant colour being green – the colour of comfort.
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Results

We developed a modern logo and an innovative, exclusive design style for Fabfeel packaging. The product was successfully represented at the Magic Show in Las Vegas, USA. We also created the booth design and posters which resulted in a powerful launch of the new brand for the North American market.
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Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe President and Founder, Island Abbey Foods Ltd.