Brand Strategy
Key image
Creative Design

BullyTag™ is a free, mobile anti-bullying application, empowering those most likely to experience and prevent bullying — the bystanders themselves. BullyTag™ technology empowers victims and bystanders to anonymously report real-time bullying incidents through the use of a smartphone they already possess.


The client asked us to create a logo that will be stunning and memorable in the graphic design style of computer games for the new mobile application BullyTag™. We had to develop a modern brand identity for brand positioning statement and online branding. The purpose of the application is to help teenagers to reveal and report cases of violence and humiliation among schoolmates.


From the meaning of the brand name offered by the client for the BullyTag™ application, "Bully" means "a hooligan," and it is associated with "a bull." The word "tag" is "to mark, place a label." We created the graphic image combination of the bull and target, which the client liked for associativity. We offered a graphic design style that usually is used for computer games. For the promotion of a new BullyTag™ mobile application, we developed a marketing communication for the Tims Hortons coffee shops.


We created a modern, memorable logo design and corporate identity for the new brand. Brand awareness in the market has grown within a short period. The application was successfully represented in schools and social organizations.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe
John Rowe President and Founder, Island Abbey Foods Ltd.
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272